Charity Overview
The Plastic Free Foundation is a not-for-profit organisation dedicated to ending plastic pollution by empowering individuals and organisations to refuse single-use plastics. Its flagship campaign, Plastic Free July™, is the world’s largest plastic waste avoidance movement, engaging 174 million participants in 2024 alone. Participants reduced household waste by 3.8%, avoiding 12.8 billion kilograms of waste over six years. The campaign drives systemic change through public pledges, storytelling, and global partnerships, influencing policy and corporate practices. With 29% global awareness and strong media reach, the Foundation fosters a culture of sustainability and collective action for a cleaner, healthier planet.